<aside> 🎉 Welcome to Outbound Prospecting on LinkedIn. In these modules, we’ll be covering how to run outbound campaigns on LinkedIn. You’ll learn the basic rules of engagement, how to prep for your outbound campaign, and how to book meetings with prospects.

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<aside> ✏️ Spin up a Google doc or a Notion page. You probably have some of this information from your ramp time at your company, but it’s good to assemble it all in one place.

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1. Build Industry Context

<aside> ✏️ TASK: What are the trends in your industry?

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Successful social prospecting requires you to carry a conversation. If you’re only trying to pitch, you’ll fail. You need to be able to do two things:

1. Ask insightful questions
2. Offer useful resources

Insightful questions comes from a deeper understanding of what is currently happening in your industry. What will your prospects know? What are they reading? What are they aware of (or not aware of) that’s going on in your industry?

Here are the main questions to answer:

• Who are the big names in your industry? The top-dog names who dominate the category (e.g. Salesforce, Mailchimp).
• What are some things that have changed in the industry over the past 2-3 years? What do buyers do today they didn’t use to do? What don’t they do anymore?
• What are the big shifts happening that give credibility to your product? Why does your product or solution matter to your buyers?
• What are some good “think pieces” on Medium, from top-dog company blogs, or resource libraries from your company or competitors, that talk about what’s going on in your industry?