1. The Vampire Sales Rule

For every play we recommend, except one, you should be obeying the Vampire Sales Rule.

In folklore, vampires are not allowed into your home unless they are invited in.

The same applies to your pitch.

<aside> 🧛🏿 You are not allowed to pitch unless you are invited to.

</aside>

If you keep to this rule, your engagement strategy will transform. It changes the game. It will automatically distinguish you from every spam artist on LinkedIn. It also will change the way you’re engaging with prospects.

We’ve built this guide around the Vampire Sales Rule because it works. People do not log-in to LinkedIn to be pitched. They log-in to connect, engage, and be inspired. If you can stick to the Vampire Sales Rule, you will be focusing on the right things: the things buyers want.

2. Build Credibility Before Pipeline

This is where every seller gets tripped up. Because buyers don’t come on to social to be pitched, it is going to take more time to get them into a meeting. They have a strong mental spam filter and only look to people who have –– guess what! –– credibility.

Remember: credibility is made up of four parts.

1. Can I trust you? (Integrity)
2. Are you a good person? (Intent)
3. Can you actually solve my problem? (Capabilities)
4. Are you as good as you say you are? (Results)