1. You Have 3 Buckets to Fill

Your network on LinkedIn ultimately comes down to three buckets of people:

  1. Influencers
  2. Peers
  3. Engaged customers / prospects

Not every prospect is going to be actively posting on LinkedIn. That’s okay. We’ll cover reaching those customers in the Inbound section.

By having an active network with some people in each of these buckets, you’ll build your credibility. If you already have more than 500 connections and/or you’ve been active on LinkedIn, this section will be a refresher. We’ll be using and re-using these principles in future sections!

2. Find Your Influencers

<aside> 🍪 TASK: Find 5-10 influencers in your industry who are active on LinkedIn and share content that you like and can engage with.

</aside>

This is a starting point to begin engaging on LinkedIn. The kinds of influencers you should be looking for: