1. What is a Profile Funnel?

Your LinkedIn Profile is your landing page, your business card, and your main way to demonstrate the reason people should connect with you. You need to have a complete LinkedIn profile to build credibility with your buyers.

The main questions you should be answering:

1. Who are you?
2. Who’s your audience?
3. How do you solve their problems?

Let's break down the components of your profile you need.

2. You Must Pass the 3 Second Test

The key test we use to qualify a profile is the 3 second test.

<aside> 🚨 In the first 3 seconds when someone views your profile, do they have a reason to scroll?

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This is determined by:

• Profile photo