1. What stops you from being successful in sales?

Think about it. Not just on social, but in selling in general. Why don’t people just see your email or your DM and go “🤩🤩🤩 WOW WHERE HAVE YOU BEEN?”

Obviously – maybe your pitch isn’t all that great.

But more fundamentally: you’re not seen as credible.

We prefer the way Franklin Covey thinks about credibility:

1. Can I trust you? (Integrity)
2. Are you a good person? (Intent)
3. Can you actually solve my problem? (Capabilities)
4. Are you as good as you say you are? (Results)

These are questions you might have heard during a buying process. Or, if you’ve been a part of enough sales, you can identify these as subconscious drivers of the questions your buyers ask on calls. One buyer explicitly told us “I hope you’re as good as you say you are” on a call once. That’s a credibility challenge.

Think about the amazing influencers you follow. We bet they have answered each of these questions in their own way.

The most important piece – building credibility takes time. It’s not a one-and-done thing. It’s why sales takes more than one conversation if you don’t have a deep relationship with the buyer. They’re assessing your credibility.