<aside> 🧛🏿 This module is dedicated to generating and sustaining conversations. We begin with the Spear Connection Request, a highly specific form of outreach. The rest of the module outlines different DM plays.
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This is the one exception to the Vampire Sales Rule and it is for a very specific set of circumstances.
As originally articulated by Justin Michael, the spear is a carefully crafted piece of outreach.
Here’s an example template Spear from JM himself:
<aside> 🧛🏿 Hey {firstname} - curious if you’re open to chat re:[business function] strategy? [Similar customer] was able to [quantifiable outcome], saw a reduction in [pain point] and [positive outcome] using [process]. If it makes sense Q4, should we set up a call? Thanks - {initials}
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The way this could actually look:
<aside> 🧛🏿 Hey Morgan - curious if you’re open to chat re:sales strategy? Alignd was able to lift pipeline by 31% in 60 days, reduced their sales cycles by 22% and generated 30+ booking meetings off of LinkedIn using our social prospecting method. If it makes sense Q4, should we setup a call? Thanks - NT
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At a strategic level, the spear is formulated to prompt an immediate response. Think back to creating your Account and Lead Lists. The spear will likely be relevant to 1-3% of your total list. They are a high priority target based on a particular trigger. Instead of going through the warm up motions, a well-crafted spear can cut through the noise and prompt an immediate conversation.