<aside> 🧛🏿 LinkedIn allows you to connect with up to 100 people per week. We recommend not maxing out that limit, as automation tools tend to max out this limit and get profiles marked as “spammy,” which you don’t want. We recommend connecting during Monday to Friday, so 20 connections per day.

</aside>

1. Why You Shouldn’t (Usually) Lead with Connection Requests

So… you might very reasonably asking: wait, why haven’t we talked about this sooner?! It’s a great question. If you’ve done your homework and completed all the previous modules instead of just skipping this section, maybe you have a sense why connecting with accounts isn’t all that important.

You can accomplish each of the previous plays without leading with connection requests.

• You don’t need to be connected with someone to kickstart a conversation in the comments.
• You don’t need to be connected with an influencer to find their content.
• You don’t need connection requests to find conversations from interesting people, get people talking about you with good comments, or even dogpile an account

There’s one specific kind of connection request that doesn’t rely on warm-up strategies. That’s up next module! But generally we recommend leading with engagement instead of connection requests. Connection requests are higher stakes: people can ignore you, they can mark you as spam, or they can block you entirely. Why take the risk unless you’re very confident in its acceptance rate?

2. Combo Plays for Connection Requests

Remember the Vampire Sales Rule?

<aside> 🧛🏿 You are not allowed to pitch unless you are invited to.

</aside>

Keep that one in mind in all of these 😉  Just because they accept your connection request doesn’t mean it’s time to pitch.