Before You Begin

The Account Dogpile Play works extremely well with an account with multiple personas who are active on LinkedIn. This play is job-title agnostic: you’re trying to make a name for yourself inside the company through all available avenues.

This play works best with the following types of accounts:

• Accounts who have multiple active profiles out on LinkedIn across different seniority levels and functions

This play has 1 key results:

• Everyone inside the account will be talking about you

Inspired by Evan Patterson

“I don't care if you're the janitor or if you're the VP of Sales. I am going to make friends of everyone inside and out because I find that I would rather book 40, 50, 60 intro meetings at the same company with non-decision makers and build a fan base in a company. So therefore they can go to their boss 60 different times saying we need this problem solved.”

The Play

Step 1. Segment the Account

At every account, there will be three tiers of leads. Ignore job titles, only focus on the account in its entirety.

1. Active leads who are posting content (Tier 1)
2. Active leads who are not posting content but commenting and liking (Tier 2)