Before You Begin

The Social Listening Comment Play uses LinkedIn’s search feature to find ongoing conversations. It will work very similarly to the Influencer Comment Play.

This play works best with the following types of accounts:

• Accounts who are actively posting content
• Accounts who are actively commenting

This play has 2 results:

• Direct engagement with account who is posting
• Direct engagement with ICP accounts who are commenting

The Play

Step 1. Find the Post

Use conversational phrases and words.

If people aren't posting the phrase "EMEA social selling" in their posts, searching for that term won't yield anything useful. But if people are using the phrase "LinkedIn in Croatia" in their posts, you'll find more useful things.

For example, we search for "can't book meetings" because a lot of sellers post content about not being able to book meetings. It's a casual use of the phrase. In contrast, people rarely post "phone disconnects" — even though they point to the same topic.