<aside> 💡 This is the first play in the guide. Each play follows a simple formula. It has context and need-to-knows first and then a step-by-step process to follow after.

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Before You Begin

The Influencer Comment Play leverages the comment section of influencers (who you should have identified in Building Your Network).

This play works best with the following types of accounts:

• Accounts who are actively posting and commenting
• Accounts who are actively commenting
• Accounts who are actively liking and/or following the influencer

This play has 3 results:

• Direct engagement with influencer who is posting
• Direct engagement with ICP accounts who are commenting
• Indirect exposure with ICP accounts who follow the influencer’s content

The Play

Step 1. Find the Influencer’s Post

Either click the bell on the influencer, manually search the influencer’s profile and find their activity, or find the post in-feed.