Okay, okay we know. You bought a guide to prospecting on social… and we’re gonna start with “why social?”

So let’s clear the air.

Our Perspective

• Social isn’t just for personal branding.
• Social isn’t just for content creators.
• Social isn’t just for building side hustles.

It should be your primary channel for outbound prospecting. That’s why we built this guide.

There’s so much noise about “social selling.” It’s pretty likely this isn’t the first guide or playbook you’ve purchased (we bought all of them too).

So what is it really?

If you’ve been led astray by a LinkedIn influencer or some content creator, we don’t blame you.

Most people who talk/write/sell LinkedIn have no consistent, repeatable process for generating leads besides “create content and they will start speaking to you” (what people think it is).

We built this guide so you could scale a consistent, repeatable process for generating leads on both inbound & outbound. Yes, there’s outbound on LinkedIn. No, it’s not just InMails and connect-and-pitches. It’s what this guide is built to help you do.